TREEK

Brand Strategy
Naming
Web design
Social Media
Assets
Merch and Print
Project
The objective was to create a brand tailored for enthusiasts of nature and trekking.

The startup's vision is aimed at establishing a dedicated local community centered around nature, sports, and culture, all within the scenic backdrop of Granada—a small town deeply rooted in nature.

The pandemia brought a lot of reflexion and with it, a desire for fresh air and local tourism.
From naming to the social media communication, everything is thought to impact and impulse the user to be active.

The color palette is based on Granada landscape: Orange and ocres stands for the land color, green for the local vegetation, blues and white for Sierra Nevada and yellow for the climate. The perfect mix of this locality.

Treek means nature, culture, proactive responsibility and respect for the environment. One of Treek main goals is to change the way of doing tourism and make all users who visit, collaborate indirectly

treek t-shirts design by lafresca

Treek means nature, culture, proactive responsibility and respect for the environment. One of Treek main goals is to change the way of doing tourism and make all users who visit, collaborate indirectly

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Services:

Undertake the comprehensive design and development of a website featuring an intuitive booking tool.

Our involvement extended to content creation, producing impactful collaterals, and developing print and merchandising materials.

Year 2021