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Amargi is about freedom, lifestyle, fitness, meditation - and all this fuss - for free thinkers. All this comes together in a kimono design, respecting the traditional and centenary Japanese manufacturing, to create a product translated to a modern language
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This was never about selling kimonos but create a conversation about wellness and consciousness with the community
Build brand awareness and its market entry from the project's origin and essence to a more contemporary approach.
The kimonos serve as a collector's item and a digital subscription to information about new ways of living, personal care, body awareness, wellness...
The impactful branding was implemented on social communication and a simple E-commerce.
