Lifestyle come
kimonos

Client
Amargi
2020
Type
Branding
Art direction and photo edition
E-commerce
Goal
A brand for mavericks, digital nomads and free-thinkers. Kimonos 100% organics made in Japan.

Amargi is about freedom, lifestyle, fitness, meditation - and all this fuss - for free thinkers. All this comes together in a kimono design, respecting the traditional and centenary Japanese manufacturing, to create a product translated to a modern language

amargi kimono tag design - lafresca
amargi tags-lafresca

This was never about selling kimonos but create a conversation about wellness and consciousness with the community

e-commerce amargi lafresca studio

Build brand awareness and its market entry from the project's origin and essence to a more contemporary approach.

The kimonos serve as a collector's item and a digital subscription to information about new ways of living, personal care, body awareness, wellness...

The impactful branding was implemented on social communication and a simple E-commerce.